Method
How the work actually gets done.
This page exists so you can judge the machine before you judge the promises. It is also, deliberately, most of what a competitor would need to copy it. The copying is not the hard part.
One database, and everything else hangs off it.
Every company, contact, campaign, reply, meeting, deal and commission lives in one Postgres schema. Nothing is the source of record except that schema. The CRM is a view of it. The outreach tool is a worker against it. The daily report is a query.
This sounds like plumbing, and it is, but it is the reason a one person company can carry three principals without dropping anything, and the reason your data comes back to you complete on the day you ask for it.
The stack, named
| Layer | What runs there | Why |
|---|---|---|
| Data hub | Supabase, Postgres | Everything in and out passes through here. One schema, versioned migrations, row level security per principal. |
| List building | Company registers, VAT registers, EEN partnering database, job boards, Apollo | Built, not bought. A bought list is a list your competitor also bought. |
| Enrichment | Clay, with a cheap-provider waterfall | Try the cheap source first and only pay for the expensive one when the cheap one misses. |
| Sending | lemlist, on separate domains from the main site | Four steps over three weeks. Authentication set up properly. The main domain never sends cold mail. |
| Calling | Motivo, Vilnius | Local language, local numbers, real people. |
| CRM | HubSpot, synced from Supabase | Because that is what principals want to look at. It is a mirror, not the master. |
| Daily operations | A scheduled agent run each morning | Classifies replies, flags what needs a human, writes the report, pauses anything that breaks a cap. |
The caps, because outreach without caps is spam
- A hard ceiling on sends per mailbox per day, well below what the tool allows
- Automatic pause on a bounce rate above two percent, on any mailbox, no exceptions
- One principal, one domain. No shared sending reputation between clients.
- A permanent suppression list, shared across every principal. An opt-out is forever, not for ninety days.
- No contact is worked by two principals in the same month.
What gets reported
Daily: contacts added, sent, delivered, replied, positive, meetings booked. Weekly: a written pipeline update with every live account and what moved. Monthly: a call. Nothing is a surprise at the quarter.
Let us talk about your region.
Thirty minutes on video. You tell me what you sell and where. I tell you whether I am the right person and what it costs. If I am not, I will name someone who is.