A commercial agent negotiates sales in the principal's name and is paid commission on what closes. The principal remains the contracting party with the end customer, owns the customer relationship and sets the prices. That is the whole definition, and it is what separates an agent from a distributor, who buys your goods and resells them on his own account, and from an employee, who works under your direction under a contract of employment.
For principals
Sales representation for Lithuania, Latvia, Estonia and Finland.
You appoint get2market as your commercial agent. We sell in your name, under a written agency contract, for a retainer and a commission. You keep the customer.
The shape of it
What you are actually buying.
A commercial agency relationship is a specific legal thing across the whole EU, governed by Directive 86/653/EEC and by each country's implementation of it. It is not a consultancy retainer with a bonus attached. That is a feature: both sides know where they stand, and neither side can quietly rewrite the deal.
In one sentence: get2market negotiates the sale of your goods or services in a defined territory, on your behalf and in your name, and is paid commission on the business that results.
What get2market does
- Builds and works the full addressable list in the territory, not a shortlist
- Represents you by name at meetings, trade fairs and site visits
- Runs the conversation from first contact to signature
- Quotes from your price list and negotiates inside limits you set
- Handles the local language, local procurement habits and local payment culture
- Reports every account, every conversation and every number into one pipeline you can see
What stays with you
- The contract with the end customer, in your name
- The invoice, the price and the margin
- The final say on every deal, including the right to refuse one
- Ownership of the customer relationship, during the contract and after it
The contract
What the agency agreement says.
Short, in English or German, and built on the law rather than around it. The points that matter:
| Clause | What it says |
|---|---|
| Territory | Named countries, named product lines. Exclusive inside the territory. Accounts you already hold are carved out by name and generate no commission. |
| Term | Twelve months, then continuing unless either side gives notice. |
| Notice | One month in year one, two in year two, three in year three, four from year four. That is the Lithuanian Civil Code position and it is not negotiable downwards. |
| Retainer | From €1,500 a month. It pays for the representative's floor, the data and the systems. It is not a fee for effort and it is set against commission where you want it to be. |
| Commission | 5 to 15 % of net invoiced revenue, depending on margin, order size and how much of the sale we carry. Paid when you are paid. |
| Repeat business | Commission continues on repeat orders from accounts we opened, for a defined period after they open. Agreed up front in writing. |
| Reporting | A weekly written pipeline update and a monthly call. Your CRM or ours, your choice. |
| Data | Every contact, note and conversation in the territory belongs to you and is exported to you in full on termination. No hostage-taking. |
| Non-compete | We take no competing principal in any territory, for the term and for twelve months after. Lithuanian law caps a post-term restraint at two years and requires it to be paid for. |
| Compensation on termination | EU law gives an agent a claim for indemnity or compensation when the principal ends the relationship, capped at one year's average remuneration. The number and the method go in the contract, so it is never a surprise. |
This is a description of a contract, not legal advice. Have your own counsel read it. We expect you to.
The representatives
Senior people, working territories on commission.
Each territory is worked by an experienced local salesperson under get2market's contract, not yours. They are people with twenty years in industrial sales in their own country who want to carry two or three good products rather than one employer. They are paid a floor and a share of the commission.
You do not employ them, you do not administer them, and if one is not working out we replace them without it becoming your problem. What you get is the person, by name, with a phone number that answers in Latvian.
Let us talk about your region.
Thirty minutes on video. You tell me what you sell and where. I tell you whether I am the right person and what it costs. If I am not, I will name someone who is.
Sources
The agency law on this page is read from the statutes, not from summaries of them.
- Directive 86/653/EEC on self-employed commercial agents, the floor every country in this table builds on
- Lithuanian Civil Code, Article 2.165, notice periods, read 20 September 2026
- Lithuanian Civil Code, Article 2.167, compensation and the one-year deadline, read 20 September 2026
- German Commercial Code, HGB § 89, notice, the 1 / 2 / 3 / 3 / 3 / 6 ladder
- German Commercial Code, HGB § 89b, Ausgleichsanspruch, the indemnity and its cap
- Estonian Law of Obligations Act, agency agreements, sections 670 to 691
- Finland, Act on Commercial Representatives and Salesmen 417/1992, the six-step notice ladder